Company Overview:
Clootrack is a cutting-edge SAAS-based customer analytics product organization committed to providing innovative solutions that empower businesses to make data-driven decisions. As we continue to grow, we are seeking an experienced and strategic Product Marketing Manager to join our dynamic team.
Position: Product Marketing Manager
Location: Remote
Experience: 4-6 Years (Enterprise Product Marketing Experience Required)
Job Type: Full-Time
Responsibilities:
As a Product Marketing Manager at Clootrack, you will be a key player in shaping and executing the go-to-market strategy for our customer analytics product. Your responsibilities will include:
Market Research:
Conduct in-depth market research to understand industry trends, competitive landscapes, and customer needs.
Gather insights to inform product positioning, messaging, and differentiation strategies.
Product Positioning and Messaging:
Develop and refine product positioning and messaging that resonates with target enterprise audiences.
Collaborate with cross-functional teams to ensure alignment between product features and customer benefits.
Go-to-Market Strategy:
Lead the development and execution of comprehensive go-to-market plans for new product launches and feature releases.
Define target customer segments and tailor marketing strategies accordingly.
Collateral Development:
Create compelling and effective marketing collateral, including product presentations, case studies, whitepapers, and sales enablement tools.
Ensure consistency in messaging across all communication channels.
Sales Enablement:
Work closely with the sales team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.
Conduct training sessions to enhance the product knowledge of the sales team.
Customer Advocacy:
Cultivate relationships with key customers and transform their success stories into powerful testimonials and case studies.
Identify opportunities for customer advocacy initiatives to strengthen brand credibility.
Competitive Analysis:
Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.
Provide insights to inform product strategy and positioning.
Performance Measurement:
Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
Regularly analyze and report on the performance of marketing campaigns and adjust strategies as needed.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (4-6 years) in product marketing, with a focus on enterprise products.
Strong understanding of the SAAS industry and customer analytics space.
Excellent written and verbal communication skills.
Ability to collaborate effectively with cross-functional teams.
Analytical mindset with the ability to translate data into actionable insights.
Results-oriented with a track record of successful product launches.
Perks :
5 days working
Good growth
Learning opportunities
Helpful colleagues
Happy working environment
Health insurance
Internet allowance